Heroes of the Creative Revolution Ep 11: Patrizia Bertini on Effective Change Management
Heroes of the Creative Revolution Ep 11: Patrizia Bertini on Effective Change Management

A Conversation with Patrizia Bertini

Welcome back to Heroes of the Creative Revolution. In this episode, Patrizia Bertini talks about how to be successful when managing change. She discusses design thinking’s role in change management, where managing change can go wrong, the importance of running experiments, and much more.

Timestamps

0:00 - Intro

0:34 - Patrizia's Background

2:36 - Design Thinking in Change Management

7:05 - Where Change Management Can Go Wrong

10:38 - Big & Small Changes She's Managed

16:46 - Patrizia's Thoughts on AI

19:15 - DesignOps Career Advice

19:58 - DesignOps Fun

21:59 - Peers in the DesignOps Space She Admires

23:24 - Conclusion